10 Year Anniversary (2005 - 2015)
BAM Group was founded in 2005 with its first company BAM Consultancy [Information and Technology Solutions, Financial Management Services, Corporate Training, Project Management, Human Resource services, etc.]. It eventually evolved by having subsequent companies BAM Promotions (2009) [Marketing Services including Events Management and corporate branding] and BAM Media (2010) [which owns Free weekly Informative Newspaper, bi-monthly FINITE Women's Magazine and bi-monthly Achiever Youth Magazine], as well as BAM Group Foundation (2012) [Corporate Social Responsibility arm of BAM Group focusing on economic emancipation particularly on women, the youth and the marginalized].
BAM Group would not be where it is today if it had not been for the great support of Basotho and international world that saw three young dynamic women siblings form a group of companies that contributes positively to the economy of Lesotho.
BAM Group marked the year of 2015 as a huge milestone as it celebrated 10 years of existence through a MAIN event ( LOVE LESOTHO FESTIVAL ) held on the 26th September 2015, just before Lesotho marked its independence on the 4th October the following week.
A series of activities were carried out through the entire country of Lesotho, with the main objective of encouraging every Mosotho to engage in developing or contributing to their own district under a:
LOVE YOUR DISTRICT CAMPAIGN
Through this campaign, the main objective of BAM Group was to:
Raise FUNDS to support livelihoods of orphanages in Lesotho, targeting ONE orphanage of choice per district.
Empower Women & Youth in various districts
Encourage District Community Building to uplift own districts hence show LOVE for the district
Encourage Tourism aspect where ALL Basotho were encouraged to LOVE YOUR DISTRICT, hence LOVE LESOTHO.
A: DISTRICTS PROMOTION APPROACH
In each district BAM Group identified (through local assistance and participation) all the registered orphanages that were 4 years and older since official existence, which were each given a platform to profile their orphanage through a presentation during the district tours.
To identify the orphanage of choice per district, the selection panel was constituted of amongst others:
- the Ministry of Social Development,
- the office of District Administrator (DA),
- the District Community Secretary (DCS)
- and representative of councillors,
- Representative of Chiefs,
- BAM Group,
- Main Sponsors
During the week culminating to the BAM Group's road show visit to the district, each district had been encouraged to engage in a community service campaign (e.g. cleaning the district, planting trees, HIV/AIDs testing, visiting prisoners, hospitals, orphanages with gifts, fundraising concerts, selling district merchandise and produce, and sharing proceeds, etc.). Their activities were publicized in the media platforms as various media houses were part of the entourage to the districts. The districts representatives made a presentation on the activities that the district had been involved in towards the community building activity.
On the proposed date of selection there was a maximum of a four hour ‘formal' event in the district during the day. This is the event where representatives of different orphanages gave a brief about their orphanages, together with an audience of their own orphans (where it was possible).
These district activities were open to everybody, and no fee was payable for attendance or participation.
The main contact person per district activity was the local District Administrator.
WOMEN APPRECIATION AWARDS
The local district women were urged to partake in a women empowerment initiative. BAM Group uses FINITE Magazine to encourage local women to partake in the annual FINITE Magazine Women Appreciation Awards ( FWAAs ), where different nomination categories for districts usually commence in June. Voting for women that fit the various categories began in August (through premium rates sms using short code) where the first week focused on all women, to reduce to twenty (20) – second & third to identify top 3 who became finalists to be competing through votes where the winners were announced on Saturday 29th August.
There was also be a NEW category of the most represented district woman , which was guaranteed to get an award from each of the 10 districts of Lesotho. This voting experience was intended therefore to have more Basotho thinking about supporting their own districts, hence contributing to the objective of “love your district”, while elevating women to the position of recognition for their various works as outstanding women of Lesotho.
This event was held at AVANI Maseru and was open to the entire public, at an entry fee. The event amassed almost 800 women.
Follow this link for more information on the Finite Magazine Awards...
The districts were further encouraged at this juncture with the leadership of the Ministry of Tourism to prepare:
To involve talent and the youth at a larger scale on the LOVE YOUR DISTRICT campaign where there was an intention to involve artists in districts in the following manner.
The public was going to be engaged in selecting up to a maximum of 10 artists to form a collaboration (promote unity and collaboration) where the artists composed a song about their district. The intention was to sensitize people in general WHY they should visit that particular district (tourism aspect). This was announced at the launch press conference such that whole months of June-July the artists were selected.
Between July and August they werecompiling and recording the song . It was expected that all the 10 district artists would have finished composing their song by the end of August for airplay in September. However only seven districts managed to compile the CDs, which however rendered the competition elements incomplete for the songs. The districts were therefore to be judged on all other aspects except the CDs.
The plan was further to compile a CD for all the 10 districts where all the proceeds were to go to the artists (social responsibility), and BAM Promotions would keep 10% of the proceeds for administration purposes. This aspect did not come to fruition.
This part involved collaborating greatly with the local tour operators to prepare ways of promoting their districts at the festival through compilation of materials that sell their districts. All content that promotes the district was to be prepared for presentation at the Love Lesotho Festival as described below.
B: LOVE LESOTHO FESTIVAL
September is a tourism month and Lesotho partakes in various activities towards this aspect. As a result, and in an effort to mark the World Tourism Day of 27th September, BAM Group had partnered with Morija Museum to be part of the Morija Arts & Cultural Festival.
MAIN PARTNERS: BAM Group with the Ministry of Tourism Environment and Culture, Lesotho Tourism Development Cooperation, as well as Morija Museum & Archives.
The festival took place at Morija Heritage Park on the 26th September 2015, where there were 10 tents representing the 10 districts of Lesotho, resulting in "Know Lesotho in One Day" opportunity for all visitors.
This arrangement was arranged by LTDC directly. Each tent had a tour guide and representatives of districts to respond to any questions about the district (e.g. historical background, chiefs, places of interest, products, etc.). Ultimately the 10 areas presented enough information for one to VISIT LESOTHO IN ONE DAY.
During the festival there were live performances of various well known Lesotho artists, as well as from South Africa.
All guests were encouraged to dress in their cultural attire that represents being Basotho, whether it was the traditional or contemporary style. Anything that showed being a Mosotho (e.g. earrings, a touch of seshoeshoe cloth on attire, footwear, etc) was recognized.
This event was open to the entire public, and an entry fee was applicable.
C: BAM GROUP DISTRICTS AWARDS GALA DINNER
This event held on the 10th October 2015 marked the closure of all activities of BAM Group in celebrating 10 years of existence. The following awards shall were given:
- Selected orphanages x 10
- Most nominated woman per district x 10 (awarded in August FWAA)
- Most supportive media houses x 3
- Most loved district x 1
To mark the significance of the event, BAM Group handed over Country torches for peace in Lesotho to:
- the Principal Chief of Mokhotlong for the Royal Family (Chief Mathealira Seeiso)
- the Deputy Prime Minister for the Government of Lesotho ( Hon. Mothetjoa Metsing)
- the District Administrators for the Local Government leadership in Lesotho
This event was held at the AVANI Lesotho at no fee, and it was by invitation ONLY.
ACTIVITY 1 – June-July
Love Your District campaign from June-July 2015 starting with the Butha-Buthe district, ending with Maseru district.
Competition of districts to encourage teamwork and district development
ACTIVITY 2 - August
FINITE Magazine Finite Magazine Women Appreciation Awards (FWAA) – Saturday 29th August – Maseru Sun Cabanas
TOP 10 Women in 10 categories – voted for
TOP 10 Women most nominated in 10 Districts – voted for
2 Runners up each in all the 10 categories – 20 women – voted for
ACTIVITY 3 - September
Love Lesotho Festival – Saturday 26th September – Morija Heritage Center (as part of Morija Arts & Cultural Festival)
10 tents representing 10 districts in Lesotho – manned by LTDC
Performance of the 10 district songs
Cultural attire promotion
ACTIVITY 4 - October
Awards Gala Dinner – Saturday 10th October
1 Top District
1 Top Song – voted for
Top Media Support - 3